After a federal court blocked the $25 billion Kroger-Albertsons merger, the two supermarket rivals could turn to fast-growing and profitable advertising ventures to tackle competition and grow, analysts said. Retailers like Amazon, Target, Walmart, and grocers like Tesco have created in-store and online media platforms that generate advertising revenue from big food companies and consumer product makers. “While this deal was blocked on the grounds of reduced competition, competitive intensity still remains a big factor for the grocery industry given scale of retailers like Walmart, Costco, Amazon, BJ’s Wholesale and Target,” Jefferies analyst Rob Dickerson said.
Yahoo! Finance: ACI News
