Evriholder Products Acquires BASE4 Ventures

BREA, Calif.–(BUSINESS WIRE)–Evriholder Products LLC, a leading provider of impulse products worldwide under the Evriholder and Joie brand names, today announced that it has acquired BASE4 Ventures, a provider of value-oriented impulse products across a wide range of categories, including toy, beauty, outdoor living and general merchandise. This acquisition follows last week’s announcement that Evriholder has acquired Progressive International, an innovative kitchen tools and storage company.

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